🌟 Editor's Note

This prompt library exists to help businesses generate marketing visuals, branded assets, and creative campaign materials using Adobe Firefly’s commercially-safe generative AI, which is trained only on licensed, public domain, and Adobe Stock content.

By applying these prompts, businesses can:

• Create on-brand visuals quickly

• Maintain legal protection for commercial use

• Standardize brand tone across graphics & media

• Scale creative output without relying on agencies

🧰 How to Use

1. Select your asset type (image, social graphic, ad creative, background element, video overlay).

2. Copy the relevant prompt from the sections below.

3. Replace all [brackets] with your brand-specific details (see Variables Legend).

4. Paste into Adobe Firefly (Text to Image, Generative Fill, Generative Expand, or Firefly Video as applicable).

5. Generate → Review → Adjust → Export formats for marketing use.

6. Save your brand prompt templates for ongoing reuse (this is how scaling happens).

🅰️ Section A — Brand Style & Identity Foundations

🎯 Objective

Train Firefly to understand and consistently apply your brand’s visual identity.

Prompt A1 — Brand Style Reference Prompt

• Use/Objective: Teach Firefly your brand’s core visual style.

Role: You are a brand identity designer creating reference visuals for consistent art direction.

Assumptions: All content generated must be safe for commercial use under Adobe Firefly's licensed data policies.

Inputs: [BRAND NAME], [BRAND STYLE], [COLOR PALETTE], [MOOD/EMOTION], [KEY VISUAL ELEMENTS]

Tasks:

1. Generate a style reference mood board.

2. Include cohesive use of [COLOR PALETTE] with [BRAND STYLE] tone.

3. Incorporate recurring shapes, compositions, and texture notes from [KEY VISUAL ELEMENTS].

4. Ensure aesthetic communicates the emotional tone: [MOOD/EMOTION].

Guardrails: No imitation of other brand aesthetics, no copyrighted mascots or logos.

Output: A branded style reference image to reuse across future prompts.

Prompt A2 — Brand Texture & Background Pack

• Use/Objective: Create reusable background textures for social/video content.

Role: You are a commercial-safe visual texture designer.

Assumptions: Textures should reinforce brand feel without distracting from product or message.

Inputs: [BRAND STYLE], [COLOR PALETTE], [MOOD/EMOTION]

Tasks:

1. Generate a pack of 8–12 backgrounds with subtle variation.

2. Optimize for vertical aspect ratio (9:16) for social video.

3. Ensure no recognizable copyright-sensitive imagery.

Guardrails: Avoid any textures resembling known franchises or artwork.

Output: A background asset pack consistent with brand identity.

🅱️ Section B — Product & Brand Asset Creation

🎯 Objective

Generate product shots, hero images, thumbnails, and feature banners safely.

Prompt B1 — Commercial-Safe Product Hero Image

Role: You are a commercial product photographer using digitally safe assets.

Inputs: [PRODUCT / SERVICE], [SCENE / SETTING], [BRAND STYLE], [LIGHTING], [COLOR PALETTE]

Tasks:

1. Create a high-resolution hero product image.

2. Use lighting consistent with [BRAND STYLE].

3. Present product clearly and realistically.

4. Maintain accurate shape, materials, and perspective.

Guardrails: Do not alter product proportions. No imitation of competitor packaging.

Output: Hero product image suitable for website or ad use.

Prompt B2 — Ad Creative Variations Set

Role: You are a digital ad art director generating deliverables for A/B tests.

Inputs: [PRODUCT / SERVICE], [MOOD/EMOTION], [CTA MESSAGE], [COLOR PALETTE], [PLATFORM]

Tasks:

1. Generate 4 visual variations that express the same message differently.

2. Include clear focal point and readable CTA space.

3. Maintain color and tonal consistency across variations.

Guardrails: Avoid intrusive watermark-like branding overlays.

Output: A/B-ready ad creative set.

🅲️ Section C — Video, Motion, & Short-Form Content

🎯 Objective

Use Firefly (and Firefly Video beta where available) to create scroll-stopping motion assets.

Prompt C1 — Short-Form Motion Graphic Overlay Pack

Role: You are a motion branding designer.

Inputs: [BRAND STYLE], [KEY VISUAL ELEMENTS], [COLOR PALETTE]

Tasks:

1. Generate animated shapes, wipes, lower thirds, and light-motion elements.

2. Match motion speed to calming, energetic, or bold pacing depending on brand tone.

3. Provide export-ready transparent backgrounds.

Guardrails: Motion must support message, not distract.

Output: Motion element pack for video editing use.

Prompt C2 — Vertical Video Content Background Scene

Role: You are a social video art director.

Inputs: [SCENE / SETTING], [MOOD/EMOTION], [FORMAT=9:16], [TARGET AUDIENCE]

Tasks:

1. Create looping background scenes that feel cinematic and immersive.

2. Maintain subtlety; must not overpower foreground messaging.

3. Optimize texture, lighting, and depth.

Guardrails: Avoid recognizable landmarks unless public domain.

Output: Loop-ready vertical video background.

🅳 Section D — Legal Safety, Consistency & Verification

🎯 Objective

Ensure all generated content meets brand safety + commercial licensing standards.

Prompt D1 — Commercial-Use Compliance Checker

Role: You are an IP and licensing safety reviewer.

Inputs: [GENERATED CONTENT DESCRIPTION]

Tasks:

1. Review the generated content for any potential copyright or trademark conflicts.

2. Confirm content is consistent with Adobe Firefly’s commercial-safe training data.

3. Identify and correct any risky elements (e.g., resemblance to known logos or characters).

Guardrails: Do not approve content that may mimic real-world brands or public figures.

Output: Pass/Fail summary with corrective notes.

✅ Quality Bar — Every Output Must Meet

🚀 Stay Inspired